OpsKnot

CRM architect since 2007 · AI-powered CRMs · Portals · Websites

Custom CRMs with AI agents that do the work.

CRMs that don't just store your leads. AI agents answer enquiries in minutes, log every call and chase every follow-up, so your team sells instead of typing. Custom built, or ready-made with SalesKnot.

19+ years in CRMAI agents built inYou own the code and the data
LIVE CRM · ONE LEAD
example flow
  1. 09:14:02Website · New enquiry from the contact form
  2. 09:14:05AI agent · Lead qualified: budget fits, wants a call this week
  3. 09:14:06CRM · Deal created and assigned to Sarah
  4. 09:14:31AI agent · Personal reply sent with two meeting times
  5. 09:52:10CRM · Call booked into Sarah's calendar
  6. Day 3AI agent · Call summarised, next steps and follow-up logged
  7. Day 9Won · Deal closed, source tracked to the click
FIRST REPLY
<1m
LEADS MISSED
0
MANUAL ENTRY
None
Since 2007
Building and fixing CRM systems
CRM 3.0 → Next.js
Every era of Dynamics, plus modern web
5 regions
UK, Europe, USA, UAE, Australia
MBA + MSc IT
Strategic marketing meets engineering

SEE IT IN 76 SECONDS

Watch a CRM do the busywork.

How we build a CRM around the way your team sells, the AI agents that take the routine work off them, and six real projects.

Watch page and transcript →

THE PROBLEM

Your CRM isn't failing. It's just not adding value.

Most businesses don't fail at buying software. They fail at making it fit. The website sits in one place, the CRM in another, and your team fills the gap by hand.

Leads land in an inbox

Website enquiries wait for someone to notice them. The fastest competitor gets the call back first.

Nothing talks to anything

Forms, spreadsheets, email and CRM all hold part of the story. Nobody can see the whole pipeline.

Paying for someone else's process

Per-seat software built for every business fits none of them. You pay for features you don't use and work around the ones you need.

“Complexity doesn't create value. Clarity does.”Zahid Wakil Rao, founder

AI AGENTS IN YOUR CRM

A CRM that does the follow-up for you.

Every CRM we build comes with agents that take the routine work off your team. They work inside your CRM, on your data, and hand over to a person whenever a decision needs one.

Answers every new lead

Replies within a minute, day or night, asks the right questions and offers meeting times.

Qualifies and assigns

Scores each lead, creates the deal and routes it to the right person with the context they need.

Writes up every call

Call and meeting notes summarised into the record, with next steps and a follow-up task.

Chases what goes quiet

Spots deals and quotes with no reply, sends a polite nudge and flags the ones that need you.

Real example: a visa consultancy's enquiries used to wait hours for a reply. Now the CRM answers in under a minute, collects the documents and only calls in a consultant when a decision is needed.

YOUR CRM, TWO WAYS

Ready-made or built around you.

Both come with the same automation-first approach and the same person setting it up.

READY-MADE

SalesKnot CRM

Our own automation-first CRM, set up for your team in days, with editions for real estate, call centres, travel, legal and more.

  • Workflows and AI agents included
  • From $25 per user per month
  • Your data imported for you
Explore SalesKnot →
BUILT FOR YOU

Custom CRM

A CRM shaped around exactly how you sell and serve, with agents designed around your process, connected to your website and portal.

  • You own the code and the data
  • No per-user license fees
  • Portals and integrations included
Custom CRM development →

WHAT WE BUILD

One connected system, in three layers.

Agencies build websites. CRM consultants configure software. We build both and wire them together, so every lead is captured, followed up and measured.

01 · FRONT

Websites, landing pages & portals

Fast Next.js sites that do work, not just look good: quote builders, booking flows, product tools and customer portals.

  • Company websites and landing pages
  • Customer, dealer and partner portals
  • Quote, booking and trade-in flows
  • Interactive calculators and sizing tools
Learn more →
02 · CORE

Custom CRMs & business apps

A CRM shaped around your sales process, with AI agents doing the admin, built on Node, Next.js and PostgreSQL, or Microsoft Dynamics 365 when you need enterprise scale.

  • Custom CRM and internal tools
  • Migration from spreadsheets or legacy systems
  • AI agents, automation and reporting
  • Integrations with your existing tools
  • Dynamics 365 and Power Platform
Learn more →
03 · GROWTH

Marketing that feeds the system

Traffic is only useful when it lands somewhere that follows up. We run the marketing and measure it all the way to revenue.

  • Technical SEO and content
  • Paid campaigns and landing page tests
  • Automated lead follow-up
  • Attribution from click to closed deal
Learn more →

WHY OPSKNOT

Build it once. Own it for good.

ComparisonWEB AGENCYOFF-THE-SHELF CRMOPSKNOT
Website and CRM connectedForm emails onlyPlugins and workaroundsBuilt as one system
Fits your processNot their jobYou adapt to the softwareSoftware adapts to you
Who owns code and dataOften the agencyThe vendorYou do
Monthly per-seat feesHosting and retainersGrow with every hireNone for custom builds
Who you talk toAccount managerSupport ticketThe person building it

RECENT WORK

Websites that run part of the business.

All work →
encorevacuum.com
Encore Vacuum website

Industrial equipment · Website + sizing tool

Encore Vacuum

An Airflow Performance Simulator that sizes a car wash vacuum system from stall count and turns the result into a quote request.

Visit encorevacuum.com ↗
vacexchange.com
VacExchange website

Equipment trade-in · Portal

VacExchange

A trade-in portal: operators upload photos of old units, get an estimated credit and upgrade to factory-renewed equipment.

Visit vacexchange.com ↗
bajaxpeditions.com
Baja Xpeditions website

Adventure tours · Booking + customer portal

Baja Xpeditions

Trip booking with vehicle options, a pre-trip rider questionnaire and a “My Trip” portal for every guest.

Visit bajaxpeditions.com ↗
bajamade.com
Baja Made website

Contract manufacturing · B2B website

Baja Made

A B2B site for nearshore sheet-metal fabrication, built around one path: request a quote, approve a first article, go to production.

Visit bajamade.com ↗
slimniece.com
SlimNiece website

Health & wellness · Subscription app

SlimNiece

A wellness app for young women: gentle habit plans, honest guides and a tracker that never shames, with Free and Pro plans.

Visit slimniece.com ↗
aistockguru.pk
AI Stock Guru website

Fintech · AI SaaS product

AI Stock Guru

AI signals for every Pakistan Stock Exchange (PSX) stock, with a WhatsApp briefing before the market opens and live price alerts.

Visit aistockguru.pk ↗

Already on Microsoft Dynamics 365? We've worked with it since CRM 3.0: audits, rescues, migrations and support.

Dynamics 365 services →

HOW IT WORKS

Automation first. Then the screens.

  1. STEP 01

    Map

    We walk through how leads, sales and service flow today, and list the routine work that eats your team's time.

  2. STEP 02

    Automate

    We design the CRM workflows and AI agents first: who gets each lead, what gets sent and what gets logged.

  3. STEP 03

    Build

    Your CRM, portal and website built around that automation in short cycles you can see and test as we go.

  4. STEP 04

    Grow

    SEO, campaigns and follow-up to fill the system, measured all the way to revenue.

WHO YOU WORK WITH

Zahid Wakil Rao

Founder · CRM architect and builder

I started with Microsoft Dynamics CRM 3.0 in the UK in 2007 and have worked with CRM systems ever since, from Vodafone to Dubai to San Diego. Today I design and build custom CRMs, portals and websites, and run the marketing that fills them.

You work directly with me. The person on the call is the person who writes the code.

“AI doesn't fix confusion. It scales it.”

More about OpsKnot →
“Zahid is highly skilled and one of the best engineers I've had the pleasure of working with. Superb communication skills. I highly recommend Zahid to anybody who is looking for a highly effective and quickly implemented solution.”
Hammy Havoc · CEO, Split An Atom
“Zahid has helped us from time to time with specific MS CRM system administration problems. He is easy to work with and personable. Overall, I recommend Zahid highly.”
Keith Howard · Managing Partner, Bayonet Ventures

FAQ

Questions we hear first.

What does an AI agent do inside a CRM?

It handles the routine steps your team does by hand: replying to new enquiries, qualifying and assigning leads, writing up calls, chasing deals that go quiet and summarising the pipeline. It asks a person whenever a decision needs one.

Is our data safe if AI is involved?

Yes. Your CRM runs in your own workspace or on your own server, agents only see the records they need for their task, and nothing is used to train public AI models.

Do you only work with Microsoft Dynamics?

No. Dynamics is where I started, and I still support it. Most new projects are custom CRMs, portals and websites built on Next.js, Node and PostgreSQL. We pick the platform that fits your business, not the one we resell.

Custom CRM or off-the-shelf? How do we decide?

If a ready-made CRM fits your process with light setup, we will tell you, and our own SalesKnot CRM may be the quickest start. Custom makes sense when your workflow is specific, per-seat costs are climbing, or you want to own your data. We map it out on the first call.

Can you connect our existing website to a CRM?

Yes. Forms, quote tools, bookings and payments can all feed straight into your CRM, whether that is one we build or one you already use.

Do you also handle marketing?

Yes: technical SEO, landing pages, paid campaigns and automated follow-up, measured through to closed deals in your CRM.

Who owns the code and the data?

You do. Custom builds are handed over with full source code and documentation, hosted where you choose.

Where are you based?

San Diego, working remotely with clients in the UK, Europe, the USA, the UAE and Australia.

BOOK A CALL

Speed without structure is expensive chaos. Let's build the structure.

A short call with Zahid. Bring your website, your CRM or your spreadsheet. You'll leave with a clear next step, whether or not we work together.

Book a call

Remote worldwide · Replies within one business day