ABOUT OPSKNOT
You work directly with the person who builds it.
OpsKnot is led by Zahid Wakil Rao, a CRM architect who has spent his career making business systems fit the way teams actually work.
THE STORY
From CRM 3.0 servers to custom platforms.
I started in 2007 in the UK, installing, auditing and upgrading Microsoft Dynamics CRM 3.0 and 4.0 systems, then worked on Microsoft CRM at Vodafone. Over the next fifteen years I designed CRM infrastructure, ran data migrations, set up single sign-on and led Dynamics 365 projects for sales, marketing and service teams, from Lahore to Dubai.
Along the way I noticed the same thing again and again: the CRM was rarely the real problem. The problem was the gap between the website, the CRM and the people using them. OpsKnot exists to close that gap, with custom CRMs, portals and websites built as one system, and the marketing to fill it.
Today I work from San Diego with clients across the UK, Europe, the USA, the UAE and Australia.
- 2007Dynamics CRM 3.0 → 4.0 upgradesInstallations, environment audits and upgrades for UK clients, Sheffield.
- 2008Microsoft CRM at Vodafone UKInfrastructure, performance tuning and CRM accelerators.
- 2008–2014Infrastructure, migrations and securityCRM infrastructure design, data migration with SSIS and KingswaySoft, ADFS single sign-on and MFA.
- 2015–2022Dynamics 365 CE and Power PlatformEnd-to-end projects for sales, marketing and customer service teams.
- 2022–nowOpsKnotCustom CRMs, portals and websites on Next.js, Node and PostgreSQL, plus the marketing that fills them.
HOW WE THINK
Four principles behind every build.
Clarity before complexity
Fewer, well-understood systems outperform sprawling stacks with unclear ownership.
Tools serve the process
Software should match how your business works. Not the other way round.
Keep the ability to change
Good decisions leave room to change later: you own the code, the data and the documentation.
If it can't be explained, it's not ready
Every recommendation comes in plain English, with the trade-offs spelled out.
“AI doesn't fix confusion. It scales it.”Zahid Wakil Rao, founder
Education
MBA, Strategic Marketing — Manchester Metropolitan University.
Certifications
Microsoft Dynamics CRM. Microsoft Dynamics ERP.
Languages
English (full professional). Urdu (native).
WHAT CLIENTS SAY
In their words.
“Zahid is highly skilled and one of the best engineers I've had the pleasure of working with. Superb communication skills. I highly recommend Zahid to anybody who is looking for a highly effective and quickly implemented solution.”
“Zahid has helped us from time to time with specific MS CRM system administration problems. He is easy to work with and personable. Overall, I recommend Zahid highly.”
BOOK A CALL
Speed without structure is expensive chaos. Let's build the structure.
A short call with Zahid. Bring your website, your CRM or your spreadsheet. You'll leave with a clear next step, whether or not we work together.
Remote worldwide · Replies within one business day